Brand Personas
Personification of three separate brands; written to develop a clear, actionable brand identity for each one
Marketing Collateral
As marketing manager for Object Computing, Inc., a Midwest software engineering company, I wrote, edited, proofread, polished, and published a wide variety of content types, including blog content, e-books, email campaigns, editorial style guides, meta content, newsletters, microcopy, press releases, professional bios, sales presentations and proposals, social media posts, thought leadership articles, training materials, website content, white papers, and videos.
Here are a few examples.
The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.